Wednesday, October 31, 2007
The hottest blog ever....
When say about the hottest blog, many will imagine that the blog get impressive hits and many people stick to that blog. And some people imagine the hottest blog is about sex blog! How to become the hottest blog? Many will thinking in different ways with different ideas. But it is hard thinking. Some said it's depend on luck??? If you work hard maybe you will achive something. Maybe it's not a maybe. You know what I mean. To be continued...
What is wireless credit card machine?
Wireless credit card machines are at the forefront of credit card processing technology. Many have built in pin pads and thermal printers to make them a complete mobile transaction solution. They are lightweight, very portable and are easy to use.
• A wireless credit card machine comes with advanced technology but also with a much higher price tag when compared to standard POS terminals. The starting price on a wireless credit card machine is around $850.00 for full featured terminals and can go up from there.
• Wireless credit card machines are most often used in mobile and trade show businesses, but are becoming more common in upscale restaurants, taxi, limo, and delivery services.
• The comstar charge anywhere terminal has a much lower price, but does not include an attached printer. One of the benefits of wireless terminals is a feature called store and forward. This service allows cards to be processed when no cellular service is available, by storing the card and transaction information obtained in the swiping of the credit card. The merchant later completes the transaction when service is available. By using store and forward, a merchant will never have to turn down a sale.
• Most wireless terminals have built in pin pads, and are also able to operate with electronic check acceptance services. Due to federal regulations, both debit and electronic checks must be processed through a land line connection and cannot be processed wireless. This is due to the added security that is required when transactions involve a customer’s bank account.
How Wireless Network works
Wireless credit card machines operate on wireless networks, and thus require additional wireless fee's for the cellular service. A wireless credit card machine can be used with a normal phone line if cellular service is not available within a particular area, or can be set up with a store and forward system when no telecommunication method is available at all.
Important Wireless Network Information
• Mobitex Wireless Processing Network
It uses a satellite network, and operates similar to a cellular phone. This network is the standard for wireless processing. The mobitex network is run by Velocita Wireless. This is not the standard cellular phone network, but is designed specifically for business and processing uses.
• CDPD Wireless Processing Network
It is similar to but pre-dates the Motient network is called CDPD. Machines that use the CDPD system will soon be useless on the wireless processing network because the CDPD system is being abandoned. It is important when purchasing a wireless terminal to ensure that the machine does not use the CDPD wireless network but uses the Motient or CDMA networks.
• Wireless Network
Wireless Network is very new for processing is the standard GSM and CDMA cellular phone networks. The GSM network is used by Cingular and T-Mobile. The CDMA network is used by Verizon and Sprint Wireless. These systems are the networks that most cellular phones operate on, allowing for a very large coverage area and reliable service. The coverage area is substantially larger than the Motient Network.
• A wireless credit card machine comes with advanced technology but also with a much higher price tag when compared to standard POS terminals. The starting price on a wireless credit card machine is around $850.00 for full featured terminals and can go up from there.
• Wireless credit card machines are most often used in mobile and trade show businesses, but are becoming more common in upscale restaurants, taxi, limo, and delivery services.
• The comstar charge anywhere terminal has a much lower price, but does not include an attached printer. One of the benefits of wireless terminals is a feature called store and forward. This service allows cards to be processed when no cellular service is available, by storing the card and transaction information obtained in the swiping of the credit card. The merchant later completes the transaction when service is available. By using store and forward, a merchant will never have to turn down a sale.
• Most wireless terminals have built in pin pads, and are also able to operate with electronic check acceptance services. Due to federal regulations, both debit and electronic checks must be processed through a land line connection and cannot be processed wireless. This is due to the added security that is required when transactions involve a customer’s bank account.
How Wireless Network works
Wireless credit card machines operate on wireless networks, and thus require additional wireless fee's for the cellular service. A wireless credit card machine can be used with a normal phone line if cellular service is not available within a particular area, or can be set up with a store and forward system when no telecommunication method is available at all.
Important Wireless Network Information
• Mobitex Wireless Processing Network
It uses a satellite network, and operates similar to a cellular phone. This network is the standard for wireless processing. The mobitex network is run by Velocita Wireless. This is not the standard cellular phone network, but is designed specifically for business and processing uses.
• CDPD Wireless Processing Network
It is similar to but pre-dates the Motient network is called CDPD. Machines that use the CDPD system will soon be useless on the wireless processing network because the CDPD system is being abandoned. It is important when purchasing a wireless terminal to ensure that the machine does not use the CDPD wireless network but uses the Motient or CDMA networks.
• Wireless Network
Wireless Network is very new for processing is the standard GSM and CDMA cellular phone networks. The GSM network is used by Cingular and T-Mobile. The CDMA network is used by Verizon and Sprint Wireless. These systems are the networks that most cellular phones operate on, allowing for a very large coverage area and reliable service. The coverage area is substantially larger than the Motient Network.
Friday, October 19, 2007
Ignore This Now and You Will Regret it Later
OK, I didn't believe this one either
when I first saw it.
It LOOKS too good to be true.
But I have to warn you, if you
ignore this now you will regret
it later.
The latest viral explosion to hit the
internet has just been launched.
JOIN HERE
Its BIG, and like it or not, you
WILL be hearing about it, so you
may as well just take a look now.
You WILL be hearing about how
people are making m0ney JUST
for signing up!
Literally… enter your name
and email and you're done. You never
have to do anything else and you will
receive a MONTHLY 1ncome.
There are definitely benefits
to getting into this one early.
Will YOU get those benefits?
Or will someone else?
It's really up to you!
JOIN HERE
when I first saw it.
It LOOKS too good to be true.
But I have to warn you, if you
ignore this now you will regret
it later.
The latest viral explosion to hit the
internet has just been launched.
JOIN HERE
Its BIG, and like it or not, you
WILL be hearing about it, so you
may as well just take a look now.
You WILL be hearing about how
people are making m0ney JUST
for signing up!
Literally… enter your name
and email and you're done. You never
have to do anything else and you will
receive a MONTHLY 1ncome.
There are definitely benefits
to getting into this one early.
Will YOU get those benefits?
Or will someone else?
It's really up to you!
JOIN HERE
Withdraw paypal funds to Debit/Credit Card? How does it work?
How does it work?
Follow the 3 easy steps below to withdraw your funds from your PayPal balance to your Visa® credit, debit or prepaid card. Here’s how:
1. Log in to your account and click the ‘Withdraw’ tab.
2. Click ‘Transfer funds to your card’.
3. Fill in the required information and click ‘Continue’
Will every Visa® credit, debit or prepaid card work?
No. Eligibility to withdraw funds to a Visa® credit/debit card may vary based on the issuing banks guidelines and regulations.
How do I determine if my Visa® credit, debit or prepaid card is eligible to withdraw funds?
If you already have a card with a Visa® logo added to your account, you’ll need to initiate a withdrawal to determine if your card is withdraw-eligible. Once you initiate a withdrawal, the status will show if it is eligible to withdraw funds.
Also, when you add a card, you can verify if the card is eligible to withdraw funds to by following these steps:
1. Click the ‘Profile’ tab on the Account Overview page.
2. In the Financial Information column, click ‘Credit Cards’.
3. The status will show if it is eligible.
top
How long does it take to receive funds to my credit, debit, or prepaid card?
PayPal completes the transfer in 5-7 working days, but your Visa® card issuer’s policies may affect the processing time and could take longer.
How will the funds appear on my Visa® credit/debit/prepaid card?
If you choose to withdraw your balance to:
A credit card: The funds will appear as a credit on your credit card account/statement. You can choose to apply this credit against your credit card account balance or you may choose to withdraw the funds, if your bank permits.
A debit card: The funds will appear as a credit to your bank account. If your debit card is ATM-enabled, you may withdraw funds directly from an ATM.
A prepaid card: The funds will top-up your prepaid card with the corresponding balance until you choose to make a purchase or a withdrawal.
For specific questions pertaining to your Visa® credit, debit, prepaid card capabilities, fees, etc., please contact the bank which issued your card directly.
Are there any minimum or maximum withdrawal amounts?
Yes. To see the minimum withdrawal amount, go to our fees page. To learn more about maximum withdrawal amounts, click ‘View Limits’ on the Account Overview page.
How much does it cost?
There is a withdrawal fee of US$5.00 (or local currency equivalent) per transaction. Currency conversion and return fees may also apply. Visit the fees page to learn more.
Follow the 3 easy steps below to withdraw your funds from your PayPal balance to your Visa® credit, debit or prepaid card. Here’s how:
1. Log in to your account and click the ‘Withdraw’ tab.
2. Click ‘Transfer funds to your card’.
3. Fill in the required information and click ‘Continue’
Will every Visa® credit, debit or prepaid card work?
No. Eligibility to withdraw funds to a Visa® credit/debit card may vary based on the issuing banks guidelines and regulations.
How do I determine if my Visa® credit, debit or prepaid card is eligible to withdraw funds?
If you already have a card with a Visa® logo added to your account, you’ll need to initiate a withdrawal to determine if your card is withdraw-eligible. Once you initiate a withdrawal, the status will show if it is eligible to withdraw funds.
Also, when you add a card, you can verify if the card is eligible to withdraw funds to by following these steps:
1. Click the ‘Profile’ tab on the Account Overview page.
2. In the Financial Information column, click ‘Credit Cards’.
3. The status will show if it is eligible.
top
How long does it take to receive funds to my credit, debit, or prepaid card?
PayPal completes the transfer in 5-7 working days, but your Visa® card issuer’s policies may affect the processing time and could take longer.
How will the funds appear on my Visa® credit/debit/prepaid card?
If you choose to withdraw your balance to:
A credit card: The funds will appear as a credit on your credit card account/statement. You can choose to apply this credit against your credit card account balance or you may choose to withdraw the funds, if your bank permits.
A debit card: The funds will appear as a credit to your bank account. If your debit card is ATM-enabled, you may withdraw funds directly from an ATM.
A prepaid card: The funds will top-up your prepaid card with the corresponding balance until you choose to make a purchase or a withdrawal.
For specific questions pertaining to your Visa® credit, debit, prepaid card capabilities, fees, etc., please contact the bank which issued your card directly.
Are there any minimum or maximum withdrawal amounts?
Yes. To see the minimum withdrawal amount, go to our fees page. To learn more about maximum withdrawal amounts, click ‘View Limits’ on the Account Overview page.
How much does it cost?
There is a withdrawal fee of US$5.00 (or local currency equivalent) per transaction. Currency conversion and return fees may also apply. Visit the fees page to learn more.
CPanel Tutorial
Here I found a good site of cpanel tutorial
Learn to administer your website easily with our Cpanel™ Flash Tutorials. Learn how to set up email, create a POP account, password protect folders, create a MySQL database and much more! These tutorials are for the "X" skin. If you want us to change the look of your Cpanel™
http://www.2serveu.net/support/cpanel-tutorial.htm
If you don't have cpanel hosting of your own, you can sign up free cpanel hosting via this link. tqhttp://www.000webhost.com/?id=614
Learn to administer your website easily with our Cpanel™ Flash Tutorials. Learn how to set up email, create a POP account, password protect folders, create a MySQL database and much more! These tutorials are for the "X" skin. If you want us to change the look of your Cpanel™
http://www.2serveu.net/support/cpanel-tutorial.htm
If you don't have cpanel hosting of your own, you can sign up free cpanel hosting via this link. tqhttp://www.000webhost.com/?id=614
Wednesday, October 17, 2007
HOW TO ACHIEVE SUCCESS WITH PUBLISHING
Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing.
Five years ago, there were 1500 different newsletters in this country. Today there are well over 10,000, with new ones being started every day. It's also interesting to note that for every new one that's started, some disappear just as quickly as they are started - lack of operating capital and marketing know-how being the principal causes of failure.
To be successful with a newsletter, you have to specialize. Your best bet will be with new information on a subject not already covered by an established newsletter.
Regardless of the frustrations involved in launching your own newsletter, never forget this truth: There are people from all walks of life, in all parts of this country, many of them with no writing ability whatsoever, who are making incredible profits with simple two-, four-, and six-page newsletters!
Your first step should be to subscribe to as many different newsletters and mail order publications as you can afford. Analyze and study how the others are doing it. Attend as many workshops and seminars on your subject as possible. Learn from the pros. Learn how the successful newsletter publishers are doing it, and why they are making money. Adapt their success methods to your own newsletter, but determine to recognize where they are weak, and to make yours better in every way.
Plan your newsletter before launching it. Know the basic premise for its being, your editorial position, the layout, art work, type styles, subscription price, distribution methods, and every other detail necessary to make it look, sound and feel like the end result you have envisioned.
Lay out your start-up needs; detail the length of time it's going to take to become established, and what will be involved in becoming established. Set a date as a mile stone of accomplishment for each phase of your development: A date for breaking even, a date for attaining a certain paid subscription figure, and a monetary goal for each of your first five years in business. And all this must be done before publishing your first issue.
Most newsletter publishers do all the work themselves, and are impatient to get that first issue into print. As a result, they neglect to devote the proper amount of time to market research and distribution. Don't start your newsletter with out first having accomplished this task!
Market research is simply determining who the people are who will be interested in buying and reading your newsletter, and the kind of information these people want to see in your newsletter as a reason for continuing to buy it. You have to determine what it is they want from your newsletter.
Your market research must give you unbiased answers about your newsletter's capabilities of fulfilling your prospective buyer's need for information; how much he's willing to pay for it, and an overall profile of his status in life. The questions of why he
needs your information, and how he'll use it should be answered. Make sure you have the answers to these questions, publish your newsletter as a vehicle of fulfillment to these needs, and you're on your way!
You're going to be in trouble unless your newsletter has a real point of difference that can be easily perceived by your prospective buyer. The design and graphics of your newsletter, plus what you say and how you say it, will help in giving your newsletter this vital difference.
Be sure your newsletter works with the personality you're trying to build for it. Make sure it reflects the wants of your subscribers. Include your advertising promise within the heading, on the title page, and in the same words your advertising uses. And above all else, don't skim on design or graphics!
The name of your newsletter should also help to set it apart from similar news letters, and spell out its advertising promise. A good name reinforces your advertising. Choose a name that defines the direction and scope of your newsletter.
Opportunity Knocking, Money Making Magic, Extra Income Tip Sheet, and Mail Order Up-Date are primate examples of this type of philosophy - as opposed to the Johnson Report, The Association Newsletter, or Club-house Confidential.
Try to make your newsletter's name memorable - one that flows automatically. Don't pick a name that's so vague it could apply to almost anything. The name should identify your newsletter and its subject quickly and positively.
Pricing your newsletter should be consistent with the image you're trying to build. If you're starting a "Me-too" newsletter, never price it above the competition. In most instances, the consumer associates higher prices with quality, so if you give your readers better quality information in an expensive looking package, don't hesitate to ask for a premium price. However, if your information is gathered from most of the other newsletters on the subject, you will do well to keep your prices in line with theirs.
One of the best selling points of a newsletter is in the degree of audience involvement - for instance, how much it talks about, and uses the names of its readers.
People like to see things written about themselves. They resort to all kinds of things to get their names in print, and they pay big money to read what's been written about them. You should understand this facet of human nature, and decide if and how you want to capitalize upon it - then plan your newsletter accordingly.
Almost as important as names in your newsletter are pictures. The readers will generally accept a newsletter faster if the publisher's picture is presented or included as a part of the newsletter. Whether you use pictures of the people, events, locations or products you write about is a policy decision; but the use of pictures will set your publication apart from the others and give it an individual image, which is precisely what
you want.
The decision as to whether to carry paid advertising, and if so, how much, is another policy decision that should be made while your newsletter is still in the planning stages. Some purists feel that advertising corrupts the image of the newsletter and may
influence editorial policy. Most people accept advertising as a part of everyday life, and don't care one way or the other.
Many newsletter publishers, faced with rising production costs and viewing advertising as a means of offsetting those costs, welcome paid advertising. Generally the advertisers see the newsletter as a vehicle to a captive audience, and well worth the cost.
The only problem with accepting advertising in your newsletter would appear to be that as your circulation grows, so will your number of advertisers, until you'll have to increase the size of your newsletter to accommodate the advertisers. At this point, the basic premise or philosophy of the newsletter often changes from news and practical information to one of an advertiser's showcase.
Promoting your newsletter, finding prospective buyers and converting these prospects into loyal subscribers, will be the most difficult task of your entire undertaking. It takes detailed planning, persistence and patience.
You'll need a sales letter. Check the sales letter you receive in the mail; analyze how these are written and pattern yours along the same lines. You'll find all of them - all those worthy of being called sales letters - following the same formula: Attention, Interest, Desire, and Action on the part of the reader - AIDA.
Jump right in at the beginning and tell the reader how he's going to benefit from your newsletter, and then keep emphasizing right on through your "PS", the many and different benefits he'll gain from subscribing to your newsletter. Elaborate on your listing of benefits with examples of what you have, or you intend to include, in your newsletter.
Follow these examples with endorsements or testimonials from reviewers and satisfied subscribers. Make the recipient of your sales letter feel that you're offering him the answer to all his problems on the subject of your newsletter.
You have to make your prospect feel that "this is the insider's secret" to the success he wants. Present it to him as his own personal key to success, and then tell him how far behind his contemporaries he is going to be if he doesn't act upon your offer immediately.
Always include a "PS" in your sales letter. This should quickly restate to the reader that he can start enjoying the benefits of your newsletter by acting immediately, and very subtly suggesting that he may not get another chance to get the kind of "success help" you're offering him with this sales letter.
Don't worry about the length of your sales letter - most are four pages or more; however, it must flow logically and smoothly. Use short sentences, short paragraphs, indented paragraphs, and lost of sub-heads for the people who will be "scanning through"
your sales letter.
In addition to the sales letter, your promotion package should include a return reply order card or coupon. This can be either a self-addressed business reply post card, or a separate coupon, in which case you'll have to include a self-addressed return reply envelope. In every mailing piece you send out, always include one or the other: either a self-addressed business reply postcard or a self-addressed return reply envelope for the recipient to use to send your order form and his remittance back to you.
Your best response will come from a business reply postcard on which you allow your prospect to charge the subscription to his credit card, request that you bill him, or send his payment with the subscription start order.
For make up of this subscription order card or coupon, simply start saving all the order cards and coupons you receive during the next month or so. Choose the one you like best, modify according to your needs, and have it typeset, pasted up and border fit.
Next, you'll need a Subscription Order Acknowledgment card or letter. This is simply a short note thanking your new subscriber for his order, and promising to keep him up-to-date with everything relating to the subject of your newsletter.
An acknowledgment letter, in an envelope, will cost more postage to mail than a simple postcard; however, when you send the letter you have to opportunity to enclose additional material. A circular listing other items available through you will produce additional orders.
Thus far, you've prepared the layout and copy for your newsletter. Go ahead and have a hundred copies printed, undated. You've written a sales letter and prepared a return reply subscription order card or coupon; go ahead and have a hundred of these printed, also undated, of course. You'll need letterhead mailing envelopes, and don't forget the return reply envelopes if you choose to use the coupons instead of the business reply postcard. Go ahead and have a thousand mailing envelopes printed. You also need subscription order acknowledgment cards or notes; have a hundred of these printed, and of course, don't forget the imprinted reply envelopes if you're going along with the idea of
using a note instead of a postcard. This w ill be a basic supply for "testing" your materials so far.
Now you're ready for the big move - the Advertising Campaign.
Start by placing a small classified ad in one of your local newspapers. You should place your ad in a weekend or Sunday paper that will reach as many people as possible, and of course, do everything you can to keep your costs as low as possible. How ever, do not skimp on your advertising budget. To be successful - to make as much money as possible with your idea - you'll need to reach as many people as you can afford, and as often as you can.
Over the years, we have launched several hundred advertising campaigns. We always ran new ads for a minimum of three issues and kept close tabs on the returns. So long as the returns kept coming in, we continued running that ad in that publication, while
adding a new publication to test for results. To our way of thinking, this is the best way to go, regardless of the product, to successfully multiply your customer list.
Move slowly, start with a local, far-reaching and widely read paper, and with the prof its or returns from that ad, go to the regional magazines, or one of the smaller national magazines, and continue plowing your returns into more advertising in different
publications. By taking your time, and building your acceptance in this manner, you won't lose too much if one of your ads should prove to be a dud. Stay with the advertising. Do not abandon it in favor of direct mail. We would not recommend direct mail until you are well established and your national classified advertising pro gram is bringing in a healthy profit for you.
Do not become overly ambitious and go out on a limb with expensive full-page advertising until you're very well established. When you do buy full page advertising, start with the smaller publications, and build from those results. Have patience; keep close tabs on your costs per subscriber, and build from the profits of your advertising. Always test the advertising medium you want to use with a classified ad, and if it pulls well for you, go on to a larger display type ad.
Classified advertising is the least expensive way to go, so long as you use the "inquiry method." You can easily and quickly build your subscriber list with this type of advertisement.
We would not recommend any attempts to sell subscriptions, or any product from classified ads, or even from small display ads. There just isn't enough space to describe the product adequately, and seeing the cost of your item, many possible subscribers will
not bother to inquire for the full story.
When you do expand your efforts into direct mail, go straight to a national list broker. You can find their names and addresses in the yellow pages section of your local telephone directory. Show the list broker your product and your mailing piece, and
explain what type people you want to reach, and allow them to help you.
Once you've decided on a list to use, go slowly. Start with a sampling of 5,000 names. If the returns are favorable, go for 10,000 names, and then 15,000 and so on through the entire list.
Never rent the entire list based upon the returns from your first couple of samplings. The variables are just too many, and too complicated, and too conducive to your losing your shirt when you "roll out an entire list" based upon returns from a controlled sampling.
There are a number of other methods for finding new subscribers, which we'll explore for you here, detailing the good and the bad as we have researched them.
One method is that of contracting with what is known as a "cash-field" agency. These are soliciting agencies who hire people to sell door-to-door and via the phone, almost always using a high pressure sales approach. The publisher usually makes only about 5% from each subscription sold by one of these agencies. That speaks for itself.
Then, there are several major catalog sales companies that sell subscriptions to school libraries, government agencies and large corporations. These people usually buy through these catalog sales companies rather than direct from the publisher. The publisher makes about 10% on each subscription sold for him by one of these agencies.
Co-op Mailings are generally piggy-back mailings of your subscription offer along with numerous other business offers in the same envelope. Smaller mail order entrepreneurs do this under the name of Big Mail Offers. Coming into vogue now are the Postcard Mailers. You submit your offer on a business reply postcard; the packager then prints and mails your postcard in a package with 40 or 50 similar postcards via third class mail to a mailing list that could number 100,000 or more. You pay a premium price for this type of mailing - usually $1000 to $1500 per mailing, but the returns are very good and you keep all the incoming money.
Another form of co-op mailing is where you supply a charge card company or department store with your subscription offer as a "statement mailing suffer." Your offer goes out with the monthly statements; new subscriptions are returned to the mailer and
billed to the customer's charge card. The publisher usually makes about 50% on each subscription. This is one of the most lucrative, but expensive methods of bringing in new customers.
Direct mail agencies such as Publishers Clearing House can be a very lucrative source of new subscriptions, in that they mail out more than 60 million pieces of mail each year, all of which are built around an opportunity for the recipient to win a gigantic cash sweepstakes. The only problem with this type of subscription agency is the very low percentage of the total subscription price the publisher receives from these subscriptions, plus the fact that the publishers are required to charge a lower subscription rate than they normally charge.
There are also several agencies that offer Introductory, Sample Copy and Trial Subscription offers, such as Select Information Exchange and Publisher Exchange. With this kind of agency, details about your publication are listed along with similar publications, in full page ads inviting the readers to send $10 or $20 for trial subscription to those of his choice. The publishers received no money from these inquiries - only a list of names of people interested in receiving trial s ubscriptions. How the publisher follows up and is able to convert these into full term, and paying subscribers is entirely dependent
upon his own efforts.
Most major newspapers will carry small, lightweight brochures or oversized reply cards as inserts in their Sunday papers. The publisher supplies the total number of inserts, pays the newspaper $20 per thousand for the number of newspapers he wants his order form carried in, and then retains all the money generated. But the high costs of printing the inserts, plus the $20 per thousand for distribution, make this an extremely costly method of obtaining new subscribers.
Schools, civic groups and other fund raising organizations work in about the same manner as the cash-field agencies. They supply the solicitor and the publisher gets 25% or less for each new subscription sold.
Attempting to sell subscriptions via radio or TV is very expensive and works better in generating sales at the newsstands than new subscriptions. PI (Per Inquiry) sales is a very popular way of getting radio or TV exposure and advertising for your newsletter or other publication, but again, the number of sales brought in by the broad cast media is very small when compared with the number of times the "invitation commercial" has to be "aired" to elicit a response.
A new idea beginning to surface on the cable TV scene is "Products Shows". This is the kind of show where the originator of the product or his representative appears on TV and gives a complete sales presentation lasting from five minutes to 15 minutes. Overall, these programs generally run between midnight and 2 AM, with the whole program a series of sales presentations for different products. They operate on the basis of the product owner paying a fee to appear and show his product, and also from an arrangement where the product owner pays a certain percentage from each sale generated from this exposure.
Newsletter publishers often run exchange publicity endorsement with non-competing publishers. Generally, these endorsements invite the reader of newsletter "A" to send for a sample copy of newsletter "B" for a look at what somebody else is going that
might be of especial help, etc. This can be a very good source of new subscriptions, and certainly the least expensive.
Running ads in the Mail Order Ad Sheets is not very productive, either in terms of inquiries or sales. About the best thing that can be said of most of these ad sheets (and there seems to be a million of them with new ones cropping up faster than you can count them) is that your ad in several of them will let other people in on what you're doing. You will be able to keep track of a lot of the people trying to make a place for themselves in the mail order field.
Last, but not least, is the enlistment of your own subscribers to send you names of people they think might be interested in receiving a sample copy of your publication. Some publishers ask their readers to pass along these names out of loyalty, while others offer a monetary incentive or a special bonus for names of people sent in who be come subscribers.
By studying and understanding the information in this report, you should encounter fewer serious problems in launching your own successful specialized newsletter that will be the source of ongoing monetary rewards for you. However, there is an important point to remember about doing business by mail - particularly within the confines of selling information by mail - that is, Mail Order is ONLY another way of doing business. You have to learn all there is to know about this way o f doing business, and then keep on learning, changing, observing and adapting to stay on top.
The best way of learning about and keeping up with this field of endeavor is by buying and reading books by the people who have succeeded in making money via the mails; by subscribing to several of the better periodic journals and aids to people in mail order, and by joining some of the mail order trade associations for a free exchange of ideas, advice and help. with your subscription offer as a€
Five years ago, there were 1500 different newsletters in this country. Today there are well over 10,000, with new ones being started every day. It's also interesting to note that for every new one that's started, some disappear just as quickly as they are started - lack of operating capital and marketing know-how being the principal causes of failure.
To be successful with a newsletter, you have to specialize. Your best bet will be with new information on a subject not already covered by an established newsletter.
Regardless of the frustrations involved in launching your own newsletter, never forget this truth: There are people from all walks of life, in all parts of this country, many of them with no writing ability whatsoever, who are making incredible profits with simple two-, four-, and six-page newsletters!
Your first step should be to subscribe to as many different newsletters and mail order publications as you can afford. Analyze and study how the others are doing it. Attend as many workshops and seminars on your subject as possible. Learn from the pros. Learn how the successful newsletter publishers are doing it, and why they are making money. Adapt their success methods to your own newsletter, but determine to recognize where they are weak, and to make yours better in every way.
Plan your newsletter before launching it. Know the basic premise for its being, your editorial position, the layout, art work, type styles, subscription price, distribution methods, and every other detail necessary to make it look, sound and feel like the end result you have envisioned.
Lay out your start-up needs; detail the length of time it's going to take to become established, and what will be involved in becoming established. Set a date as a mile stone of accomplishment for each phase of your development: A date for breaking even, a date for attaining a certain paid subscription figure, and a monetary goal for each of your first five years in business. And all this must be done before publishing your first issue.
Most newsletter publishers do all the work themselves, and are impatient to get that first issue into print. As a result, they neglect to devote the proper amount of time to market research and distribution. Don't start your newsletter with out first having accomplished this task!
Market research is simply determining who the people are who will be interested in buying and reading your newsletter, and the kind of information these people want to see in your newsletter as a reason for continuing to buy it. You have to determine what it is they want from your newsletter.
Your market research must give you unbiased answers about your newsletter's capabilities of fulfilling your prospective buyer's need for information; how much he's willing to pay for it, and an overall profile of his status in life. The questions of why he
needs your information, and how he'll use it should be answered. Make sure you have the answers to these questions, publish your newsletter as a vehicle of fulfillment to these needs, and you're on your way!
You're going to be in trouble unless your newsletter has a real point of difference that can be easily perceived by your prospective buyer. The design and graphics of your newsletter, plus what you say and how you say it, will help in giving your newsletter this vital difference.
Be sure your newsletter works with the personality you're trying to build for it. Make sure it reflects the wants of your subscribers. Include your advertising promise within the heading, on the title page, and in the same words your advertising uses. And above all else, don't skim on design or graphics!
The name of your newsletter should also help to set it apart from similar news letters, and spell out its advertising promise. A good name reinforces your advertising. Choose a name that defines the direction and scope of your newsletter.
Opportunity Knocking, Money Making Magic, Extra Income Tip Sheet, and Mail Order Up-Date are primate examples of this type of philosophy - as opposed to the Johnson Report, The Association Newsletter, or Club-house Confidential.
Try to make your newsletter's name memorable - one that flows automatically. Don't pick a name that's so vague it could apply to almost anything. The name should identify your newsletter and its subject quickly and positively.
Pricing your newsletter should be consistent with the image you're trying to build. If you're starting a "Me-too" newsletter, never price it above the competition. In most instances, the consumer associates higher prices with quality, so if you give your readers better quality information in an expensive looking package, don't hesitate to ask for a premium price. However, if your information is gathered from most of the other newsletters on the subject, you will do well to keep your prices in line with theirs.
One of the best selling points of a newsletter is in the degree of audience involvement - for instance, how much it talks about, and uses the names of its readers.
People like to see things written about themselves. They resort to all kinds of things to get their names in print, and they pay big money to read what's been written about them. You should understand this facet of human nature, and decide if and how you want to capitalize upon it - then plan your newsletter accordingly.
Almost as important as names in your newsletter are pictures. The readers will generally accept a newsletter faster if the publisher's picture is presented or included as a part of the newsletter. Whether you use pictures of the people, events, locations or products you write about is a policy decision; but the use of pictures will set your publication apart from the others and give it an individual image, which is precisely what
you want.
The decision as to whether to carry paid advertising, and if so, how much, is another policy decision that should be made while your newsletter is still in the planning stages. Some purists feel that advertising corrupts the image of the newsletter and may
influence editorial policy. Most people accept advertising as a part of everyday life, and don't care one way or the other.
Many newsletter publishers, faced with rising production costs and viewing advertising as a means of offsetting those costs, welcome paid advertising. Generally the advertisers see the newsletter as a vehicle to a captive audience, and well worth the cost.
The only problem with accepting advertising in your newsletter would appear to be that as your circulation grows, so will your number of advertisers, until you'll have to increase the size of your newsletter to accommodate the advertisers. At this point, the basic premise or philosophy of the newsletter often changes from news and practical information to one of an advertiser's showcase.
Promoting your newsletter, finding prospective buyers and converting these prospects into loyal subscribers, will be the most difficult task of your entire undertaking. It takes detailed planning, persistence and patience.
You'll need a sales letter. Check the sales letter you receive in the mail; analyze how these are written and pattern yours along the same lines. You'll find all of them - all those worthy of being called sales letters - following the same formula: Attention, Interest, Desire, and Action on the part of the reader - AIDA.
Jump right in at the beginning and tell the reader how he's going to benefit from your newsletter, and then keep emphasizing right on through your "PS", the many and different benefits he'll gain from subscribing to your newsletter. Elaborate on your listing of benefits with examples of what you have, or you intend to include, in your newsletter.
Follow these examples with endorsements or testimonials from reviewers and satisfied subscribers. Make the recipient of your sales letter feel that you're offering him the answer to all his problems on the subject of your newsletter.
You have to make your prospect feel that "this is the insider's secret" to the success he wants. Present it to him as his own personal key to success, and then tell him how far behind his contemporaries he is going to be if he doesn't act upon your offer immediately.
Always include a "PS" in your sales letter. This should quickly restate to the reader that he can start enjoying the benefits of your newsletter by acting immediately, and very subtly suggesting that he may not get another chance to get the kind of "success help" you're offering him with this sales letter.
Don't worry about the length of your sales letter - most are four pages or more; however, it must flow logically and smoothly. Use short sentences, short paragraphs, indented paragraphs, and lost of sub-heads for the people who will be "scanning through"
your sales letter.
In addition to the sales letter, your promotion package should include a return reply order card or coupon. This can be either a self-addressed business reply post card, or a separate coupon, in which case you'll have to include a self-addressed return reply envelope. In every mailing piece you send out, always include one or the other: either a self-addressed business reply postcard or a self-addressed return reply envelope for the recipient to use to send your order form and his remittance back to you.
Your best response will come from a business reply postcard on which you allow your prospect to charge the subscription to his credit card, request that you bill him, or send his payment with the subscription start order.
For make up of this subscription order card or coupon, simply start saving all the order cards and coupons you receive during the next month or so. Choose the one you like best, modify according to your needs, and have it typeset, pasted up and border fit.
Next, you'll need a Subscription Order Acknowledgment card or letter. This is simply a short note thanking your new subscriber for his order, and promising to keep him up-to-date with everything relating to the subject of your newsletter.
An acknowledgment letter, in an envelope, will cost more postage to mail than a simple postcard; however, when you send the letter you have to opportunity to enclose additional material. A circular listing other items available through you will produce additional orders.
Thus far, you've prepared the layout and copy for your newsletter. Go ahead and have a hundred copies printed, undated. You've written a sales letter and prepared a return reply subscription order card or coupon; go ahead and have a hundred of these printed, also undated, of course. You'll need letterhead mailing envelopes, and don't forget the return reply envelopes if you choose to use the coupons instead of the business reply postcard. Go ahead and have a thousand mailing envelopes printed. You also need subscription order acknowledgment cards or notes; have a hundred of these printed, and of course, don't forget the imprinted reply envelopes if you're going along with the idea of
using a note instead of a postcard. This w ill be a basic supply for "testing" your materials so far.
Now you're ready for the big move - the Advertising Campaign.
Start by placing a small classified ad in one of your local newspapers. You should place your ad in a weekend or Sunday paper that will reach as many people as possible, and of course, do everything you can to keep your costs as low as possible. How ever, do not skimp on your advertising budget. To be successful - to make as much money as possible with your idea - you'll need to reach as many people as you can afford, and as often as you can.
Over the years, we have launched several hundred advertising campaigns. We always ran new ads for a minimum of three issues and kept close tabs on the returns. So long as the returns kept coming in, we continued running that ad in that publication, while
adding a new publication to test for results. To our way of thinking, this is the best way to go, regardless of the product, to successfully multiply your customer list.
Move slowly, start with a local, far-reaching and widely read paper, and with the prof its or returns from that ad, go to the regional magazines, or one of the smaller national magazines, and continue plowing your returns into more advertising in different
publications. By taking your time, and building your acceptance in this manner, you won't lose too much if one of your ads should prove to be a dud. Stay with the advertising. Do not abandon it in favor of direct mail. We would not recommend direct mail until you are well established and your national classified advertising pro gram is bringing in a healthy profit for you.
Do not become overly ambitious and go out on a limb with expensive full-page advertising until you're very well established. When you do buy full page advertising, start with the smaller publications, and build from those results. Have patience; keep close tabs on your costs per subscriber, and build from the profits of your advertising. Always test the advertising medium you want to use with a classified ad, and if it pulls well for you, go on to a larger display type ad.
Classified advertising is the least expensive way to go, so long as you use the "inquiry method." You can easily and quickly build your subscriber list with this type of advertisement.
We would not recommend any attempts to sell subscriptions, or any product from classified ads, or even from small display ads. There just isn't enough space to describe the product adequately, and seeing the cost of your item, many possible subscribers will
not bother to inquire for the full story.
When you do expand your efforts into direct mail, go straight to a national list broker. You can find their names and addresses in the yellow pages section of your local telephone directory. Show the list broker your product and your mailing piece, and
explain what type people you want to reach, and allow them to help you.
Once you've decided on a list to use, go slowly. Start with a sampling of 5,000 names. If the returns are favorable, go for 10,000 names, and then 15,000 and so on through the entire list.
Never rent the entire list based upon the returns from your first couple of samplings. The variables are just too many, and too complicated, and too conducive to your losing your shirt when you "roll out an entire list" based upon returns from a controlled sampling.
There are a number of other methods for finding new subscribers, which we'll explore for you here, detailing the good and the bad as we have researched them.
One method is that of contracting with what is known as a "cash-field" agency. These are soliciting agencies who hire people to sell door-to-door and via the phone, almost always using a high pressure sales approach. The publisher usually makes only about 5% from each subscription sold by one of these agencies. That speaks for itself.
Then, there are several major catalog sales companies that sell subscriptions to school libraries, government agencies and large corporations. These people usually buy through these catalog sales companies rather than direct from the publisher. The publisher makes about 10% on each subscription sold for him by one of these agencies.
Co-op Mailings are generally piggy-back mailings of your subscription offer along with numerous other business offers in the same envelope. Smaller mail order entrepreneurs do this under the name of Big Mail Offers. Coming into vogue now are the Postcard Mailers. You submit your offer on a business reply postcard; the packager then prints and mails your postcard in a package with 40 or 50 similar postcards via third class mail to a mailing list that could number 100,000 or more. You pay a premium price for this type of mailing - usually $1000 to $1500 per mailing, but the returns are very good and you keep all the incoming money.
Another form of co-op mailing is where you supply a charge card company or department store with your subscription offer as a "statement mailing suffer." Your offer goes out with the monthly statements; new subscriptions are returned to the mailer and
billed to the customer's charge card. The publisher usually makes about 50% on each subscription. This is one of the most lucrative, but expensive methods of bringing in new customers.
Direct mail agencies such as Publishers Clearing House can be a very lucrative source of new subscriptions, in that they mail out more than 60 million pieces of mail each year, all of which are built around an opportunity for the recipient to win a gigantic cash sweepstakes. The only problem with this type of subscription agency is the very low percentage of the total subscription price the publisher receives from these subscriptions, plus the fact that the publishers are required to charge a lower subscription rate than they normally charge.
There are also several agencies that offer Introductory, Sample Copy and Trial Subscription offers, such as Select Information Exchange and Publisher Exchange. With this kind of agency, details about your publication are listed along with similar publications, in full page ads inviting the readers to send $10 or $20 for trial subscription to those of his choice. The publishers received no money from these inquiries - only a list of names of people interested in receiving trial s ubscriptions. How the publisher follows up and is able to convert these into full term, and paying subscribers is entirely dependent
upon his own efforts.
Most major newspapers will carry small, lightweight brochures or oversized reply cards as inserts in their Sunday papers. The publisher supplies the total number of inserts, pays the newspaper $20 per thousand for the number of newspapers he wants his order form carried in, and then retains all the money generated. But the high costs of printing the inserts, plus the $20 per thousand for distribution, make this an extremely costly method of obtaining new subscribers.
Schools, civic groups and other fund raising organizations work in about the same manner as the cash-field agencies. They supply the solicitor and the publisher gets 25% or less for each new subscription sold.
Attempting to sell subscriptions via radio or TV is very expensive and works better in generating sales at the newsstands than new subscriptions. PI (Per Inquiry) sales is a very popular way of getting radio or TV exposure and advertising for your newsletter or other publication, but again, the number of sales brought in by the broad cast media is very small when compared with the number of times the "invitation commercial" has to be "aired" to elicit a response.
A new idea beginning to surface on the cable TV scene is "Products Shows". This is the kind of show where the originator of the product or his representative appears on TV and gives a complete sales presentation lasting from five minutes to 15 minutes. Overall, these programs generally run between midnight and 2 AM, with the whole program a series of sales presentations for different products. They operate on the basis of the product owner paying a fee to appear and show his product, and also from an arrangement where the product owner pays a certain percentage from each sale generated from this exposure.
Newsletter publishers often run exchange publicity endorsement with non-competing publishers. Generally, these endorsements invite the reader of newsletter "A" to send for a sample copy of newsletter "B" for a look at what somebody else is going that
might be of especial help, etc. This can be a very good source of new subscriptions, and certainly the least expensive.
Running ads in the Mail Order Ad Sheets is not very productive, either in terms of inquiries or sales. About the best thing that can be said of most of these ad sheets (and there seems to be a million of them with new ones cropping up faster than you can count them) is that your ad in several of them will let other people in on what you're doing. You will be able to keep track of a lot of the people trying to make a place for themselves in the mail order field.
Last, but not least, is the enlistment of your own subscribers to send you names of people they think might be interested in receiving a sample copy of your publication. Some publishers ask their readers to pass along these names out of loyalty, while others offer a monetary incentive or a special bonus for names of people sent in who be come subscribers.
By studying and understanding the information in this report, you should encounter fewer serious problems in launching your own successful specialized newsletter that will be the source of ongoing monetary rewards for you. However, there is an important point to remember about doing business by mail - particularly within the confines of selling information by mail - that is, Mail Order is ONLY another way of doing business. You have to learn all there is to know about this way o f doing business, and then keep on learning, changing, observing and adapting to stay on top.
The best way of learning about and keeping up with this field of endeavor is by buying and reading books by the people who have succeeded in making money via the mails; by subscribing to several of the better periodic journals and aids to people in mail order, and by joining some of the mail order trade associations for a free exchange of ideas, advice and help. with your subscription offer as a€
YOUR OWN MONEY-MAKING AD SHEET
Publishing and distributing a mail order ad sheet can be very profitable. They are simple and easy to produce, with most quick print shops able to handle the printing at fairly low cost. The important consideration is that you can use them to pull in advertising dollars for yourself, as a free advertising media for your own products, and as an exchange medium with which to get greater exposure for your own ads.
Before starting an ad sheet, you should plan it all out - decide on an interesting, informative title, choose a masthead, lay out your columns for size, determine if it is to be a simple 8 1/2 x 11 single sheet of paper or an 11 x 17 sheet folded in half. You'll also need to know your production cost for the number you intend to have printed, and the post age cost to mail them out.
Most ad sheets start out as single sheets of paper, 8 1/2 x 11, printed on both sides. Usually, the front side is divided into three equal columns about 2% inches wide, with a inch margin from the edge of the paper on both sides and top and bottom.
Assuming that the space occupied by your title, masthead and listing of rates for advertisers interested in placing an ad with you is two inches deep, this leaves you about 24 inches of advertising space to sell on the front side. Figuring a cost of $50 for 1,000 copies of such an ad sheet, printed both sides, and a third-class bulk-rate postage of $110, this means that your 24 inches of ad space will have to be sold at a rate of $6.25 each in
order to break even. This means: You h ave to sell all of the ad space on the front of your ad sheet at $6.25 Per ad - and then expect to make your profits from the sale of the back side of your ad sheet. Actually, it would be feasible to charge $7.00 per inch for the space on the front side, and carry your own full page ad on the back side. At any rate, don't box yourself into a loss situation where you can't afford to place your own ads in your ad sheet.
You get ads by making up an advertising solicitation sales letter and sending it out to as many mail order dealers as you can find. You can also run ads in other people's publications, inviting the readers to check with you regarding placement of an ad in your publication. And of course, you'll be wanting to work out some exchange advertising deals (whereby another publisher runs your ad in his publication, and you run his in exchange). From the experience of many, many publishers, this can be one of the most effective ways of getting your ads run, at low/no cost, and it is recognized to be successful in the field of Mail Order.
You probably won't be able to fill up all of your available ad space with paid ads until you're well established - but no problem - first you fill your ad space with paid ads, and then you fill in the empty space with ads of your own. Some beginning advertisers fill a part of their empty space with complimentary ads for other mail order operators, send them a copy of the issue in which the complimentary ad appears, and invite them to continue the ad on a "paid" basis from there. Many of them will appreciate the favor and send you a check or money order to continue running the ad.
If you undertake the publication of an ad sheet, be sure to consider the possibilities of sending out 100 to 1,000 copies of your ad sheet to other mail order operators to rubber stamp their names/addresses as co-publishers and mail out for you. Thus, if you had 50 other mail order operators sending out 100 copies each of your ad sheet, you'd be talking about a circulation of 5,000 copies plus the number of copies you mail out. If you can get this kind of program going, you'll quickly build your reputation as well as your circulation, and at the bottom line, your profits.
Some ad sheet publishers, once they've established themselves and are putting out an impressive publication, set up distributor networks. Generally, they run ads calling for distributor/dealers and asking for a $5 to $10 registration fee. In reply to the registration application, they send out a letter explaining that each distributor can buy at half price, so many copies of each issue of the ad sheet, rubber stamp their name on each copy, and send them out as their own. In return, the distributors usually get 50% of the incoming advertising orders, a half-price ad for themselves, and an opportunity to sell subscriptions.
The bottom line relative to becoming a successful ad sheet publisher has to do with keeping your production costs -printing and mailing - as low as possible, while putting out a quality product that other people in the mail order business will want to advertise in - while at the same time using it as a advertising/selling vehicle for your own products.
My advice is that almost everyone involved in mail order selling should have some sort of ad sheet - if for no other reason than as a means to an end - an advertising vehicle for your own products, an extra income from advertising revenues , and as an exchange media with which to gain greater exposure for your own products in other people's publications. Once you've got an ad sheet, or any kind of publication set up and being seen by other mail order operators, you'll quickly gain stature and a certain amount of prestige.
As with any business, your ultimate success depends on your own feasibility studies, and your sharp-pencil planning completed before you order your first issue printed. Think about it, weigh the pro's & con's, then go with your decision.tab€
Before starting an ad sheet, you should plan it all out - decide on an interesting, informative title, choose a masthead, lay out your columns for size, determine if it is to be a simple 8 1/2 x 11 single sheet of paper or an 11 x 17 sheet folded in half. You'll also need to know your production cost for the number you intend to have printed, and the post age cost to mail them out.
Most ad sheets start out as single sheets of paper, 8 1/2 x 11, printed on both sides. Usually, the front side is divided into three equal columns about 2% inches wide, with a inch margin from the edge of the paper on both sides and top and bottom.
Assuming that the space occupied by your title, masthead and listing of rates for advertisers interested in placing an ad with you is two inches deep, this leaves you about 24 inches of advertising space to sell on the front side. Figuring a cost of $50 for 1,000 copies of such an ad sheet, printed both sides, and a third-class bulk-rate postage of $110, this means that your 24 inches of ad space will have to be sold at a rate of $6.25 each in
order to break even. This means: You h ave to sell all of the ad space on the front of your ad sheet at $6.25 Per ad - and then expect to make your profits from the sale of the back side of your ad sheet. Actually, it would be feasible to charge $7.00 per inch for the space on the front side, and carry your own full page ad on the back side. At any rate, don't box yourself into a loss situation where you can't afford to place your own ads in your ad sheet.
You get ads by making up an advertising solicitation sales letter and sending it out to as many mail order dealers as you can find. You can also run ads in other people's publications, inviting the readers to check with you regarding placement of an ad in your publication. And of course, you'll be wanting to work out some exchange advertising deals (whereby another publisher runs your ad in his publication, and you run his in exchange). From the experience of many, many publishers, this can be one of the most effective ways of getting your ads run, at low/no cost, and it is recognized to be successful in the field of Mail Order.
You probably won't be able to fill up all of your available ad space with paid ads until you're well established - but no problem - first you fill your ad space with paid ads, and then you fill in the empty space with ads of your own. Some beginning advertisers fill a part of their empty space with complimentary ads for other mail order operators, send them a copy of the issue in which the complimentary ad appears, and invite them to continue the ad on a "paid" basis from there. Many of them will appreciate the favor and send you a check or money order to continue running the ad.
If you undertake the publication of an ad sheet, be sure to consider the possibilities of sending out 100 to 1,000 copies of your ad sheet to other mail order operators to rubber stamp their names/addresses as co-publishers and mail out for you. Thus, if you had 50 other mail order operators sending out 100 copies each of your ad sheet, you'd be talking about a circulation of 5,000 copies plus the number of copies you mail out. If you can get this kind of program going, you'll quickly build your reputation as well as your circulation, and at the bottom line, your profits.
Some ad sheet publishers, once they've established themselves and are putting out an impressive publication, set up distributor networks. Generally, they run ads calling for distributor/dealers and asking for a $5 to $10 registration fee. In reply to the registration application, they send out a letter explaining that each distributor can buy at half price, so many copies of each issue of the ad sheet, rubber stamp their name on each copy, and send them out as their own. In return, the distributors usually get 50% of the incoming advertising orders, a half-price ad for themselves, and an opportunity to sell subscriptions.
The bottom line relative to becoming a successful ad sheet publisher has to do with keeping your production costs -printing and mailing - as low as possible, while putting out a quality product that other people in the mail order business will want to advertise in - while at the same time using it as a advertising/selling vehicle for your own products.
My advice is that almost everyone involved in mail order selling should have some sort of ad sheet - if for no other reason than as a means to an end - an advertising vehicle for your own products, an extra income from advertising revenues , and as an exchange media with which to gain greater exposure for your own products in other people's publications. Once you've got an ad sheet, or any kind of publication set up and being seen by other mail order operators, you'll quickly gain stature and a certain amount of prestige.
As with any business, your ultimate success depends on your own feasibility studies, and your sharp-pencil planning completed before you order your first issue printed. Think about it, weigh the pro's & con's, then go with your decision.tab€
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